So, you have a great product, beautiful cause and re-al impact from your business, but still it is very hard for people to understand the value for your product.
Storytelling is the most powerful tool that we have to get the value of your product/work accross to the cus-tomer. Yet, to send the message right and under-standable is not easy. Most of the time it is not only about what you tell to your customer, but how you tell your story to them. Is it accomodating the right tar-get? are you using the right channel and words to reach them?
In this 2 – hour session, we will evaluate together your current communication strategy for your craft, and learn how to develop a simple communication plan that you can use as a base to promote your craft fur-ther with a sustainability angle to the relevant target audience.
- Class Size : 15 people
- Contact : +62 812 1381 9925 (Cesa)
- Ticket : 200K
- Include : Handout, pen an papers
- Last Date of Registration 3rd March 2018, 5 p.m
- Cinta Azwiendasari (Behaviour Change Marketing and Communication Strategist, Sustainable Lifestyle Solutions Catalyze Communications)
Catalyze Communications is a sustainability commu-nications agency with a single focus – creating solu-tions that seek to inspire and influence for the greener good. We live and breathe sustainability issues, and inject that passion into the communications work that we dream up, craft and evaluate for our clients – from large conservation non-profits such as WWF, TNC and Conservation International to small but gutsy or-ganizations that take on the big, bad sustainability is-sues of our time. Whether it’s saving turtles or sus-tainable consumption, renewable energy or responsi-ble seafood, we’re in.
As a behaviour change marketing and communica-tions strategist, Cinta’s role is to advise and work to-gether with organizations that have a sustainability mission to design marketing and communication strategies that focus on achieving sustainable behav-ioural change. The role involves bringing together communications, behavior change and design princi-ples to successfully influence and inspire people for the greener good.
In addition to her work at Catalyze, Cinta has also advised companies such as Javara Indigenous Indo-nesia on how to structure their internal communica-tion strategy and promote their sustainable products.
WHAT PARTICIPANTS WILL LEARN
- Evaluate your current communication strategy
- How to assess your target audience (or market)
- How to develop sustainability messaging
- How to identify the right channels
WHO MIGHT BENEFIT FROM ATTENDING THIS CLASS
- Anyone who would like to learn how to “sell” a product with a sustainability message.
WHAT TO BRING
- Open Mind & Open Heart